Marketing Your Carpet Cleaning Franchise
Jeff Bezos, the CEO of Amazon.com, said that a "brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." At Oxi Fresh, we are constantly working to create the best carpet cleaning experience for customers and to consequently establish a powerful brand that people respect.
What we are also doing, though, is employing powerful marketing programs to rapidly increase consumer awareness on both national and local levels. It starts with helping each carpet cleaning franchise reach customers easily and inexpensively. Oxi Fresh has a plethora of custom designed ads and photographs that only our franchisees can use. We have established relationships with direct mail, shared mail, and internet marketing vendors, contacts who will help our franchisees better control their marketing. What's more, due to our bulk buying, Oxi Fresh franchisees enjoy special volume discounts.
Traditional marketing is, of course, vital to running a professional carpet cleaning franchise, but it isn't enough for the sort of impact we want to see here at Oxi Fresh. That's why we also have a relationship with a reputable PR Firm. They are focused on landing each franchise stories in local newspapers, radio shows, and television spots.
Then there's our online presence. Part of what has helped Oxi Fresh's Carpet Cleaning services become well known so quickly is our continual efforts toward having a highly visible presence online. Each year, we put significant time, energy, and resources into our SEO efforts to maintain high rankings in the major search engines. We're also constantly working on increasing brand awareness through Facebook, Twitter, press releases, blogs, and much more.
To Mr. Bezo's credit, it's hard work and an excellent carpet cleaning service that makes people love Oxi Fresh, but it's our marketing tools and programs that ensures customers find out about us quickly and easily.